Sentimental Silver Jewellery
Over the last four years the jewellery industry has noticed a growing trend in ‘sentimental’ jewellery, jewellery that becomes something more than just a beautiful object but a piece that has a story and a meaning to the individual wearing it. A beautiful statement piece of silver jewellery is perfect from time to time but when we are treating ourselves to a small personal purchase every now and then, instead of reaching for the first ‘pretty’ thing we see, we are looking for something a little more personal or even to personalise.
Charm jewellery is the perfect example of this. Something Elegant believe the best thing about Charm Jewellery is its ability to evolve into anything you want it to. It can mark the milestones of your life or be the perfect ‘Magpie’ piece, investing your hard earned cash in every diamante and crystal charm to be had! The possibilities are quite literally endless!
Truth Charm Jewellery is perfect for people in search of quality and sentimentality. With their broad range of silver charms in a wide variety of designs you can customise your charm bracelet into the perfect representation of your life and personality. The use of bright enamels and Cubic Zirconia stones in multiple colours, shapes and sizes injects some colour into your design creating a beautiful and individual piece.
Nomination Charm Jewellery is a different take on the traditional bead charm bracelets. Nomination have designed a fun and contemporary charm collection made up of flat stainless steel links decorated with a wide variety of gold plated themes and motifs. The Nomination charms are perfect for people with a busy lifestyle with their more wearable and practical design. The charms come in a range of styles from decorative diamante patterns to animals and initials. The great thing about the Nomination collection is it appeals to all ages and all personalities and with the option of buying an already made up bracelet that includes a charm it’s affordable too!
Charlotte Borgen Charm Jewellery is a collection that is aimed less at the sentimental market and more at the person that simply wants to create a beautiful piece of jewellery in the colours and shapes the wearer wants. With their broad range of glass beads that come in hundreds of styles and colours you can create a bracelet that coordinates itself with your personality and even your wardrobe! They also offer a small range of silver charms in different designs such as animals and everyday objects offering the wearer the opportunity to add a hint of meaning to their customised piece.
‘Elegant’ Charm Jewellery is a unique brand created by Something Elegant. It is a collection made up of silver clip charms that, similar to the beaded charm brands, give the wearer the opportunity to design and customise your own personal clip charm bracelet. This traditional style of charm bracelet offers a different aesthetic to the beads and is very popular with people looking for something a little less commercial.
Jewellery with a story
In addition to the charm jewellery, Something Elegant also has a beautiful collection of ‘Sentimental’ jewellery that offers our customers a chance to buy a piece of silver jewellery that means something to them. Our brand ’Something Silver’ offers a variety of silver necklaces, silver bracelets and silver earrings that are made up of symbols such as the butterfly, hummingbird and swallow, to name but a few, that people can create their own story behind.
Retail Jeweller recently posted an article on their website, www.retail-jeweller.com, about the new trend of sentimental jewellery. It included this quote from the Astley Clarke creative director Lorna Watson: “Customers are searching for a sense of belonging and personal engagement that realigns with the original intimacy and values in jewellery,” she said.
“There is an appreciation for beautiful craftsmanship and a desire to understand the story behind the jewellery - how, by who and where it was made. It’s going away from that mass consumer approach to shopping and the idea that fashion can be thrown away.”
Get personal with Something Elegant
Something Elegant has been following this trend and so we have made sure we have something that we can offer you. We stock collections from Truth, Charlotte Borgen and Nomination, both its ‘Classic’ and ‘Big’ range, so we have plenty for you to indulge in. For more information on any of our beautiful silver jewellery please contact us on 08450 940 925. Alternatively email us at firstname.lastname@example.org