Something Elegant was launched in 2004. Between 2007-2015 a retail store was located in the market town of Saffron Walden, Essex. Since 2015 the business has been an ‘online only’ retailer. In 2017 a brand new responsive website was launched to push the business forward and embrace new technologies. Something Elegant will look to evolve both the selection of products and the platform they are offered on to meet the consumers needs.